Built by Security Experts for the Age of Consumer Data Rights.

Twin Persona was founded by the team behind Shape Security, a security company acquired for $4 billion after a decade spent protecting Fortune 500 companies from bots, fraud, and large-scale attacks.

Through that work, we saw firsthand how consumer data can be extracted and monetized — usually without meaningful consent. Enterprises were making billion-dollar decisions on survey responses and demographic proxies, with little visibility into how consumers actually behave.

We built Twin Persona to apply enterprise-grade security principles to a different model — one that creates AI digital twins from consent-based purchase and browsing history to capture revealed preference, so enterprises can simulate decisions and predict behaviors based on what people actually do, not just what they report.